Video Essentials: Audio-Visual Production for Social Change

RNW Media

Short summary  

Video is one of the most popular media types in the world: there are videos on almost all social media platforms, and it is a particularly persuasive way of communication. Video is a creative way to share information which is both engaging and powerful; it is a practice of translating information to moving images and making bite-sized content that has continuity while introducing new ways of storytelling. 

At RNW Media, we are aware of the power that media has in communicating and informing on specific social issues, as well as its capacity to influence people and drive social change. To understand how to reach your goals, it’s important to know how to craft engaging stories, identify the audiences you are trying to reach, and play creatively with the different platforms available to share the content. To achieve this, our course will help content creators find a way of organizing and thinking about their work that can help in achieving creative and social goals.

What capacity strengthening support can we provide on this topic?  

Our training enables you to understand the audio-visual medium and master the basics of video production. This course delves into the potentials and challenges of recording as well as strategies to innovate in content and form. We provide practical tools and techniques that can help turn your message into immersive, compelling videos.    

This CS offer covers the key aspects of bringing your video to life: from scripting to recording to publishing - and everything in between! The training is hands-on, and participants are encouraged to both brainstorm and develop their personal video idea, but collaboration is also incentivized by working together in creating small pieces of video content.  

Our approach enables you to:  

  • Identify different video formats, genres, and narratives   
  • Learn how to think in actions for filming and successfully structure content  
  • Discern best practices for video and review effective case studies  
  • Record and edit high-quality video

What could the CS look like?  

  • We facilitate an interactive 3-day training (4 hrs/day in person, blended or online), accompanied by an e-learning component 

What tools are available?  

  • E-learning component on our Online Learning Academy with learning content, case studies & practical templates

What languages can this CS support be provided in?  

English and French 

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