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Design and Disseminate Videos to Reach a Wide Audience

YAGA Ajebudi

Short summary

In this training you will learn about the importance of video as a digital format to reach a young, female and sometimes illiterate audience. You or your media partners will learn about the different video formats that can be used depending on the social network where the video is disseminated. You will also learn how to integrate elements of advocacy through explainer videos and testimonials. You will learn how to integrate storytelling and vlogging into your videos to persuade or inform young people about CSE through motion design. Finally you will learn how to measure the audience and impact of your videos.   

What capacity building support can we provide on this topic? 

Ajebudi/Yaga will first explain, using data, why the video format is essential to reach, inform and influence young people in their SRH choices. We will explain the particular interest of videos as a tool to reach a young audience who have difficulties in understanding certain languages or with reading. 

Following this, we will explain the fundamentals of quality multimedia production but also the constant innovation with the emergence of new modes of information consumption and the constant adaptation of new formats to new social networks (YouTube, Facebook Videos, Stories, TikTok). The different types of formats for advocacy, persuasion or information on CSE will be explained (Explanatory Video, Animations, Vlogging via influencers, Web-series). Several days will be devoted to writing scripts, video formats, editing and publishing these videos. Depending on the needs of the RHRN2 partners, a specialisation can be proposed for explainer videos, motion design or vlogging via influencers. The second week will be devoted to practical training in the field to put the lessons into practice. At the end of the course, budgeting, social media publishing and audience monitoring and impact will be offered. 

What could the CS look like? 

The CS will blend theoretical components, practical application and finalized production of video content. There will be remote online sessions with scriptwriters, online audience monitoring specialists, vloggers and influencers from the Yaga network and a budget session. 

The training will include practical exercises in scriptwriting, shooting, editing and publishing content. 

What tools are available? 

Training modules are available on storytelling, scriptwriting and storyboarding. 

What languages can this CS support be provided in? 

Mainly French, with English as a second option

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