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Create Engaging and Persuasive Digital SRHR Content

RNW Media

Short summary 

The digital content you create has the potential to educate and persuade users as well as empower them to make informed decisions regarding their sexual health and behaviour. However, for your content to be truly effective, it needs to be engaging, data-driven and user-led. At RNW Media, we believe that enumerating facts is often not enough to change an audience’s beliefs or behaviour. Information is quickly forgotten if it isn’t presented in a way that we can remember it. We use a persuasive storytelling & content creation methodology that involves a deep understanding of human emotions, motivations & psychology to foster long-term behaviour change.  

What capacity strengthening support can we provide on this topic?  

Our training focuses on creating digital content for an online community and guides SRHR experts through a range of communication channels and digital formats. We introduce a range of interactive and participatory digital learning formats to increase young people’s engagement with online sexuality education and improve the uptake, retention, and application of SRHR knowledge and information. We also highlight the importance of assessing SRHR topics using international guidelines, while still pushing the boundaries when deemed appropriate.  

Our approach enables you to: 

  • Identify and capture your target audiences 
  • Map audience beliefs and emotions in order to understand their psychological drivers 
  • Create strong narratives and find the right media formats to convey them 
  • Identify relevant SRHR topics, ensuring content is evidence-based, rights-based and pleasure-positive 
  • Structure your content for success and establish internal processes to support the planning and distribution of content  
  • Assess the boundaries of culturally and contextually acceptable SRHR thematic areas 

 What could the CS look like?  

  • We facilitate an interactive 7-day training (4 hrs/day in person, blended or online), accompanied by an e-learning component 
  • Depending on your specific goals, we can provide coaching on improving the quality of your created digital content and/or coordination of pluralistic content 
  • Depending on your channel focus, we can organise deep dive sessions into content for channels such as TikTok, Facebook, WhatsApp, Instagram, etc. 

What tools are available?  

  • E-learning component on our Online Learning Academy with learning content, case studies & practical templates 
  • Individual target audience maps & personas  

 What languages can this CS support be provided in?  English and French 

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