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Advocacy Strategy Development

CHOICE for Youth and SexualityRutgers

Short summary
Advocacy at any level is most impactful when it is guided by an effective strategy: the groundworks! A strategy will enable you to do more effective advocacy planning, undertake more impactful activities, and more insightful Monitoring, Evaluating and Learning. Therefore, we are excited to offer capacity strengthening and support to both country coalitions as well as individual organizations within the RHRN2 program to develop an advocacy strategy. This support is suitable both for organizations who are new to advocacy, as well as for those who are already further advanced in their advocacy work.

What capacity strengthening support can we provide on this topic? 

Our (tailored) approaches are youth-friendly, engaging and based on interactive methodologies. We can strengthen the launch, development, or adjustment of an existing advocacy strategy (including linking international or regional advocacy to national advocacy).
When you're just starting to discover advocacy, we can help you understand the concept of advocacy (what does advocacy entail and why is it important?) and practice message development, as well as message delivery (orally or written). Ample experience exists within our teams regarding advocacy at the national, regional and global level (United Nations). In the process of creating the (new) advocacy strategy, we might identify specific skills you want to develop further. These can become part of the capacity strengthening in our trajectory, or we can assist you in arranging a future training to develop these identified skills.

What could the CS look like?

Our support in relation to revising and/ or implementing an advocacy strategy as well as on advocacy skills (in general) can be provided in a number of ways:  

  • By providing support/coaching/advice at a distance over a period of time; 
  • (Co-) facilitating a workshop (ranging from a short session to 3 days); 
  • Sharing materials/ inputs with the facilitators/organizers of a CS activity;  
  • Contributing to a workshop or meeting as a resource person (either in person or remotely, like via Skype) 
  • Organising/facilitating linking and learning.

What tools are available? 

Materials exist for use during workshops. These include PowerPoints, session plans, draft programmes, and exercises. We also have an advocacy strategy format with guidelines on how to develop such a strategy. All of these materials can be adapted to the specific country context and the needs of the organization/coalition. 

What languages can this CS support be provided in? 

English and French on request.

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